The Knicks do a form of advertising through commercials of composed highlights of recent games trying to attract people to attend games. These highlights are composed of jumpshots, dunks, and some fans enjoying the game. Everytime I watch one of these commercials on MSG, espn , or nbatv, it always made want to attend one. Recently it has made me want to learn how to video edit.
The Knicks as well as other teams in the NBA are very involved with the public.
Knicks in the Community
"The Knicks organization is committed to building programs of excellence that give back to the community and enhance the game of basketball. In partnership with the Garden of Dreams Foundation, the Knicks continue to make dreams come true for children in crisis. Knicks' players, coaches, alumni, dancers and staff actively play a role in our goal of giving back in the community. Thank you for your continued commitment to the Knicks and our efforts in the community."
http://www.nba.com/knicks/community/index.html
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