My company's product would be the Knicks basketball team. Our target market are basketball enthusiats and fans. The target market has not change for the past 15 years.

NEW YORK KNICKS

With the annual NBA all-star break up, the New York knicks are being well represented this year. They had three different players in 3 different events during the all-star weekend. They can capitalize marketing the players if they become successful in the events they are in. Advertising the players can bring in some sales from jerseys, ticket sales to upcoming games, and other merchandise.